Rolex price guides age badly, because most of them quote a number that was true on the day they were written. This one is generated from our live stock every time the site is built, so the figures below are what we are actually selling for right now — across 2376 watches.
The entry point
The cheapest genuine Rolex in our collection is £3,070. Below roughly £2,600 you are into either very small vintage cases or watches that are not what they claim to be.
Across the catalogue, 262 watches sit under £5,000, 1258 under £10,000 and 1878 under £15,000.
Datejust and Lady-Datejust
Datejust — 629 in stock, from £3,550 to £31,995. The range is driven by metal: all-steel at the bottom, solid gold and gem-set at the top.
Lady-Datejust — 345 in stock, from £3,125 to £37,500. The best value in Rolex, and the only place solid gold is genuinely affordable.
Oyster Perpetual and Air-King
Oyster Perpetual — 319 in stock, £2,600 to £15,950. The purest and cheapest route into the brand.
Air-King — 65 in stock, £3,070 to £8,500. The whole range sits below where most Rolex models start.
The sports models
Submariner — 187 in stock, £6,595 to £49,150. GMT-Master II — 146, £7,290 to £129,950. Sea-Dweller — 87, £6,950 to £32,500. Explorer — 34, £5,600 to £9,250. Explorer II — 68, £6,350 to £26,995.
The top of each range is precious metal or gem-set; the bottom is a steel example of an older generation.
The high end
Daytona — 158 in stock, £13,005 to £167,995. Day-Date — 84, £10,000 to £98,945. Sky-Dweller — 81, £12,870 to £141,745. Yacht-Master — 111, £4,495 to £38,000.
These four account for most of the value in any Rolex inventory and almost all of the variance.
What actually drives the price
In rough order: reference and desirability, then metal, then condition, then completeness, then dial. Age matters less than people expect, and a twenty-year-old watch in superb original condition frequently beats a five-year-old one that has been polished.
We hold 1189 watches with box and papers, and that completeness consistently commands a premium over an otherwise identical example.
Browse the collection
Browse by price across the full collection, or see the detailed model price guides.
Frequently Asked Questions
They corrected sharply from the 2021-22 peak and have been broadly stable since.
Metal, mostly. A steel Datejust and a gem-set gold one are the same model and a different object.
All prices shown are the price you pay, inclusive.
